Build and Promote Your Web Site  
When I was writing this article, I posted a message on the Online Advertising (http://www.o-a.com) mailing list asking people to tell me about how they made or saved money on the Web. One individual wrote to me saying that small businesses lose money more often than they make it on the Web because of the high cost of creating and running a Web site.

Go On-Line Incrementally!
There are a lot of companies spending a lot of money on elaborate World Wide Web sites only to be frustrated with the small amount of revenue their site is generating.

Focus On Current Customers First!
Once you've got a simple Web site up and you're looking to expand it, I'd next focus on providing more information primarily for current customers.

Put Your Catalog On The Web!
Consider putting your product or service catalog on your Web site.

Build Traffic For Your Web Site!
Once you have even a modest amount of information on your Web site, you'll want to start using it to attract new business.

Jazzing Up Your Web Site!
Although a pretty simple Web site is the best bet for most businesses, there is no limit to how complex and expensive Web sites can be.