Unique Selling Proposition
"Positioning is about making your offering different from, and more valuable than, your competitors' offerings--and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity for your company and its offerings."
Promotions: Do They Have a Place
"When your mechanic sends you a coupon for a discount on an oil change, or your local coffee shop rewards you with a free cup of coffee every tenth time you buy, you're seeing a promotional program at work."
Developing Media Plans
"The largest category in your advertising budget is likely to be your media costs--the dollars you spend for air time on radio or for ad space in newspapers, magazines, and more."
Tips on Negotiating Rates
"Prices for print advertising are fixed, as the print media can be flexible in matching supply with demand. They have expandable space; if they sell more advertising than usual, they can print more pages."
BizBuyer Promotional Products
Get competitive quotes from multiple vendors that can fulfill your unique needs for promotional products.
-
-
-
|
